rhino shield logo with rhino isolated
Get A Free Quote
Cincinnati, OH
Change
brick with powdery white deterioration
Why Exterior Painting?

Put A Stop To Efflorescence On Masonry

Maintain your masonry by erasing efflorescence!

Protect Masonry Surfaces With The Rhino Shield Team

What Is Efflorescence In Masonry? Rhino Shield Offers An Explanation

If you’ve noticed a white, chalky or powdery residue forming on your masonry surfaces, you’re likely dealing with efflorescence. While it might seem like a minor cosmetic issue, efflorescence on stonework is often a sign of moisture intrusion. This issue can weaken the structure of your home over time. Rhino Shield of Cincinnati and Kentucky is here to help, offering water-resistant ceramic coatings to combat these problems.

Efflorescence occurs from water-soluble salts that rise to the surface of porous materials like concrete and stone. When moisture evaporates, it leaves behind these crystallized mineral deposits. The residue creates noticeable stains that can indicate the presence of moisture concerns.

efflorescence on a brick wall

The Three Causes Of Masonry Efflorescence

Understanding why these salt deposits accumulate is the first step for adequate prevention. Our team is here to share the process of efflorescence formation. With the right knowledge and access to quality coating materials, you can take measures to prevent it from forming on your exterior stonework.

1. Presence Of Water-Soluble Salts

Natural salts exist in many masonry materials, including brick, cement, stucco and mortar. When exposed to moisture, these salts dissolve and migrate to the surface.

2. Moisture Penetration

For this residue to form, water must be present. Rain, humidity, snow and condensation can enter masonry surfaces. When the water and salts mix together, they form a soluble solution that leaves residue on the material.

3. Evaporation And Drying

As moisture moves to the surface and evaporates, it leaves behind the visible powdery salt deposits. If left untreated, efflorescence on masonry can worsen over time, leading to discoloration and moisture damage that can weaken building materials.

Why Does Efflorescence Keep Coming Back?

Many homeowners attempt to remove these deposits by scrubbing or pressure washing them away. However, these methods only address the visible problem, not the underlying cause. Standard paints and sealers may temporarily cover up the residue, but they can trap moisture inside the masonry and make the issue worse.

Efflorescence will continue to return unless the source of moisture is blocked and excess water is allowed to escape. That’s where Rhino Shield’s advanced ceramic coating provides a lasting solution.

How RhinoShield Prevents Efflorescence On Masonry

Unlike traditional exterior paints that simply sit on the surface, Rhino Shield’s ceramic coating forms a durable, breathable barrier that prevents water from penetrating masonry surfaces. It also allows moisture to escape, stopping the conditions that lead to these deposits. A few ways our products can protect your masonry surfaces include:

  • Blocks moisture infiltration, preventing the root cause of efflorescence
  • Allows vapor to escape, reducing trapped moisture.
  • Offers elemental protection against rain and harsh UV rays
  • Contains mildewcides to resist mold and mildew growth

We offer free estimates and 25-year warranties to help you feel confident in your investment. Our products are available in a range of color choices and can be applied to various masonry surfaces, such as brick, cement and more.

Does Efflorescence Indicate A Bigger Problem?

Efflorescence itself isn’t always a structural issue. Regardless, it does signal that moisture is actively moving through your exterior stone surfaces. If left unchecked, the dampness can lead to problems such as cracked mortar joints, interior water damage and mold growth on your property’s exterior.

By protecting your masonry with Rhino Shield’s ceramic coatings, you’re not just improving your home’s appearance. You take an essential step in preventing long-term water damage from occurring to your property.

Protecting Masonry In Cincinnati, Lexington And Louisville

Homes and buildings throughout Cincinnati, Lexington and Louisville are constantly exposed to moisture and seasonal temperature shifts. While these conditions are natural, they can contribute to the formation of masonry efflorescence.

From the damp conditions of riverfront properties to the seasonal freeze-thaw cycles that impact brick and concrete, water intrusion is a persistent challenge for homeowners in these areas. RhinoShield ceramic coatings provide a durable, moisture-resistant barrier that helps protect stone surfaces from the effects of these deposits.

Trust us to ensure homes across the region stay structurally sound and visually appealing for years to come.

Maintain Home Exteriors With Rhino Shield Of Cincinnati And Kentucky

White salt deposits are more than a minor eyesore — they’re a sign that moisture is affecting your home’s exterior. Don’t let it become a recurring problem! Rhino Shield of Cincinnati and Kentucky provides a permanent solution with our ceramic exterior coatings. Prevent damaging moisture infiltration while allowing your stonework to breathe. Call today for a free estimate for exterior coatings in Lexington, Cincinnati and surrounding communities.

Other Services We Offer

Hear What Our Customers Say

Rhino Shield of Cincinnati and Kentucky is rated 4.9 based on 27 reviews online

Gary B.

I have Hardie board lap siding. It get nicked here and there installing it, so I wanted a good paint on it to protect it. Rhino Shield fit the bill perfectly! All joint caulked, primed everything and finished coat. It looks incredible! Very happy with the result!

Barb K.

Mack and his partner could not have been better! They over exceeded our expectations. Their work was seamless. They worked 5 solid days in a row without ever taking a break. Timely, thorough and polite at all times. It was the best experience we have EVER had and we have had 4 previous homes painted. I can attest to the workers and will be able to attest to the product after it cures. I would HIGHLY refer Rhino Shield to anyone wanting a home painted.

Steve S.

The Rhinoshield team did a fantastic job on our cedar siding house. The team was done in three days and the color turned out amazing. Everyone on the team was very professional and we are highly satisfied with the clean, professional paint job. The only thing that could be improved was the process of picking out a color which we had some confusion about, since we thought we were having to pay a custom color fee which ended up not being the case. I would highly recommend Rhinoshield for the great work they did. The pics speak for themselves!

David G.

I would highly recommend Rhinoshield. Our home was originally painted in June 2021. During the next year we noticed several areas of peeling paint and color variations. We contacted David & he came out to assess our problem. Our home was completely repainted within 5 days. We are extremely satisfied with how they took care of the situation. Their customer service is over the top and they definitely stand by their word.
Louisville, KY
222 Midland Ave #6109
Lexington, KY 40508
Lexington, KY
222 Midland Ave #6109
Lexington, KY 40508
Cincinnati, OH
2996 Henkle DR Suite H
Lebanon, OH 45152